Web design and SEO marketing dictionary

Web Design and marketing 101

Here you will find the most commonly used Web design and marketing terms (jargon) explained.


Accessibility – This refers to the ability of a website to be used by people with disabilities, for example visually impaired visitors. If your website does not offer disability accessibility then you will not have these visitors find you. Usually government and especially healthcare sites have accessibility.


Back end – The back end of a website is the part hidden from view to a visitor. This is the opposite of the front end. So, everything that happens before a page is displayed to a visitor is part of the back end.

Backlink – Backlinks are simply links from other websites back to another website.

It is a link created when a website links back to another website. They can also be referred to as inbound links and incoming links.

Backlinks are very important and valuable in SEO.

Bandwidth -This can mean 2 different things.

1. The rate at which data can be transferred.
2. The total amount of data allowed to be transferred from a web host during a given time period, usually a month.

Below the fold -This harks back to the old newspaper days where you would fold your newspaper. Nowadays, below the fold means anything below the top half of the page which is the area also not automatically seen by web visitors without them scrolling down.

Bounce rate -This refers to a website’s bounce rate. It is the percentage of visitors who leave your website from the same page they entered without clicking to any other pages on your site first.

The lower your bounce rate the better. If your website has a high bounce rate we can help please contact us.

Browser -A browser is simply the program or platform a website visitor is using to view a website.

For example:

google, duck duck go, firefox, brave etc.


CMS (content management system) – It is a backend tool for managing a site’s content.


E-commerce – This is short for electronic commerce. So, anything bought or sold online through a website is e-commerce.


Focal point – This is the spot on a website that the eye is naturally drawn to.

Font – This refers to the style of letters on a website.

Front-end – This is all the components of a website that the visitor can see.

It can also be referred to as the user interface.


Hex – This refers to the numbers used to define online colours. Like a colour code for designers.

Hit – A hit is a request for a single file from a website. Obviously, pages often have multiple files and so can receive multiple hits. When you hire an SEO marketing team they will look at your hit rate to evaluate your site.

HTML (Hypertext markup language) – It is usually used to write web pages.

HTTP (Hypertext transfer protocol) – HTTP is a method of transferring hypertext requests between a web browser and a web server.

Hyperlink – This is simply a link from one website to another. This can be on the same site or to another one.

Hypertext – This is computer based text that includes hyperlinks.


Landing page – A landing page is the page where a visitor first enters a website. It also often refers to a one page website that is created for a single purpose.

We can create you a landing page, please contact us.

Link (Website Link) – This is a link created either linking to your website or from it to another website or page.

Layout – This refers simply to the layout, look and feel of a website page.


Mobile friendly – This refers to a website that works well on a mobile phone and tablet.


Navigation – This is the system that allows visitors to a website to move around a website. Often this refers to tabs and menus.


Open source – This is a source code that is available to the general public. Normally free or you can donate if you wish to.


Plug-in – This is a third party code that adds a specific feature to an existing computer program.

This could be a payment gateway for example.


Resolution – This refers to the number of pixels displayed on a screen.


Specification (specs) – The exact requirements for a website. How it will work, functions and looks.


Usability – How easy it is for a website visitor to use your website.


Web Template – You can use a web template which is a a specific look and design.

For example:

There are web templates (we can source for you) available for literally anything. You can find a web template for a real estate website look. A template for a social media site, and more.

Web page – A single web page.

Web server – This is a computer that allows you to host your website on and makes it viewable on the world wide web.

We hope you found our website and marketing dictionary useful.

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